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Analytics Personas |  |  |  |  |  |  |  |  |  |  |  |
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Analytics Manager: Hi, I am an Analytics Manager. I am always thinking about what’s our best data strategy and how do I help my team to develop it. I can do my job better by learning what are the new technology and methodologies that should be on my radar.
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Junior Data Analyst: Hi, I’m a Junior Data Analyst. Learning tricks & tips on how to do my job better is what I’m after. And, I’m also curious about data visualization.
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Senior Data Analyst: Hi, I am a Senior Data Analyst. I know the basics, but I want to learn about some leading, advanced techniques. I’m especially curious about ML/AI – and how to use notebooks.
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Data Engineer (8-10 years into career): Hi, I’m a Data Engineer who is 8-10 years into my career. I understand the “old” ways of data integration, but I need to understand database/SQL performance optimization techniques. I’m curious about how to adapt to and apply the more modern methods.
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Newer Data Engineer: Hi, I’m a newer Data Engineer, just starting out in this field. I understand python/modern data architecture, and I’m trying to figure out how data ops can integrate within it because I’m being asked to automate ML.
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Oracle APEX Personas |  |  |  |  |  |  |  |  |  |  |  |
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APEX Developer - Backend Focus: Hi, I am an APEX Developer. I love creating APEX applications that are as nearly identical as possible to APEX native functionality. I enjoy writing SQL and PL/SQL. I develop apps that can be super complex under the hood, but the user will never know - because it just works!
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APEX Developer - Frontend Focus: Hi, I am an APEX Developer. I love creating custom APEX applications that you may never realize are even developed through APEX. I can take the native APEX functionality and make my pages shine by using HTML, CSS, and JavaScript.
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Full-stack APEX Developer: Hi, I am an APEX Developer and I can do it all - from back end PL/SQL & SQL to frontend JavaScript, HTML, and CSS. I develop apps that have style and speed.
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APEX Project Manager: Hi, I oversee Oracle APEX project development. I want to see the latest and greatest features that my team can use for our upcoming projects. I want to make sure we can offer cutting-edge solutions to solve our clients' pain points.
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APEX Developer in Training: Hi, I am new to APEX or am just starting out on my APEX journey. I want to build a strong foundation of skills to help me succeed in all areas of APEX development. I am not quite ready for advanced topics, but I would love to know more about the fundamentals.
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Core Personas |  |  |  |  |  |  |  |  |  |  |  |
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Software Architect: Hi, I am the overall architect in charge of building and designing an environment best suited for the business application needs. I need to know when to use stable and well-known technologies, as well as when bleeding-edge new inventions are appropriate.
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Backend Developer: Hi, I am the creator of backend-functionality for our business application. I build relational tables as well as spatial and graph in the database and create stored procedures. I’m focused on creating building blocks that encapsulate functionality in reusable modules. I love efficient SQL statements.
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Database Administrator: Hi, I am the DBA who provides and manages a safe place for the applications to store all kinds of data, both in the cloud and on-premises. I help developers understand how to efficiently work with the databases. I participate in DevOps for app rollouts.
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Database Designer: Hi, I do the relational table design in the RDBMS, as well as figure out where in the application we can utilize non-relational options in converged database or other database types.
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Performance Tuner: Hi, I look at the performance perspective of the application. This can be the tuning of SQL statements, pushing logic close to the data, or setting up pre-calculated materialized views or low-latency caching - if it can speed up the application, it’s my responsibility to see if we can use it.
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EPM (across all tracks) Personas |  |  |  |  |  |  |  |  |  |  |  |
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Finance Management (Director, Controller, VP): Hi, I’m a leader in the office of the CFO. I’m often looking for ways to make the organization more efficient and modern. I have a team that handles the day-to-day but I want to hear from someone who understands the challenges I face and who can talk to me about solutions.
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FP&A Professional: Hi, I’m part of the Finance organization. I use Oracle EPM to do my budgeting, forecasting, reporting, and analysis. I don’t exactly know how it all works, but I’d love to learn about creative ways to use the system.
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Accounting Professional: Hi, I’m part of the accounting team. I use the system to close the books each month. I reconcile account balances, load data, make journal entries, and run consolidations. I’m not too technical, but I want to learn.
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Financial Systems Analyst / Administrator: Hi, I’m a Financial Systems Administrator. I didn’t build the applications but I keep them up and running. I update hierarchies, calculations, and reports. I want to show my users everything you can do with Oracle EPM.
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Essbase Developer/Consultant: Hi, I’m an Essbase guru. It doesn’t matter if it’s on-prem or cloud; if it’s Essbase, I can make it work. I like creating calc scripts, thinking about outline optimization, partitions, and storage options. I’d love to hear from other experts.
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Financial Close Consultant: Hi, I’m a consultant who focuses mainly on implementing the Financial Close solutions - Account Reconciliation, Consolidation, and Tax Reporting. I can set up data loads using Cloud Data Management and I’m comfortable updating hierarchies in DRM or EDM, but these really aren’t my passion.
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“Planning” Consultant: Hi, I’m a “Planning” Consultant but that really means I focus on everything except the Financial Close stuff. I understand budgeting, forecasting, and long range planning most but I’m also comfortable talking about allocations. I know how to use Narrative Reporting, Cloud Data Management and EDM, but I’m more focused on planning activities.
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I do a bit of everything EPM Consultant: Hi, I’m the jack-of-all-trades consultant. I do it all – whether it’s Financial Close, Planning, PCM, EDM, or Narrative Reporting. I’m always looking to hear about best practices and novel solutions using EPM Cloud.
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Emerging Technologies Personas |  |  |  |  |  |  |  |  |  |  |  |
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Forward Thinker:
Hi, I'm a forward-thinking person who loves to keep abreast of the latest technologies and the next new exciting trends in technology.
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Modern App Development |  |  |  |  |  |  |  |  |  |  |  |
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Solution Architect (Oracle Apps): Hi, I determine how an organization moves to SaaS and what is needed to make that successful. Integration and extending the footprint for specific organization needs are key areas for me. I need to stay up to date with the Oracle PaaS offerings available.
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Oracle Apps Developer: Hi, I and my colleagues integrate and extend Oracle Apps using multiple technologies, whether APEX or a PaaS product or other intersecting areas. For example: Exposing Analytics in Visual Builder, integrating a Digital Assistant chatbot in Apps, or other cross platform extensions.
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